As a digital lifestyle brand, Tigo music platform has leveraged songs of about 20 artists of the younger generations in the country, it has been learnt. Launched in January 2015 by Tigo-Tanzania, the platform was formed not only to allow easy access of the local musical contents by local artists, but also to improve Tanzania’s music industry which has become a popular brand with millions of music fans already attracted both locally and internationally. Speaking in an exclusive interview Tigo Music Manager Balla Shareeph said early this week in Dar es Salaam that, “through the platform, Tanzania’s music is now known to the international music arena as many music fans have been downloading interesting contents for their enjoyments by streaming. Tigo Music platform is a pre-paid bundle made available to Tigo customers who are interested with local music of the lovely new generation, the platform service plays the role of promoting local artists’ musics with the opportunity to earn extra payment from their songs listened through the service.
Tigo Music Manager Balla Shareeph
The programme is being facilitated by Tigo
Tanzania in partnership with a French based international music streamer
Deezer, the service that provides Tanzanians with unlimited music experience. Tigo
Music is now streaming in Honduras, Colombia, Paraguay, Guatemala, Bolivia, El
Salvador, Ghana and Tanzania. In Colombia, it has quickly become the country's
most popular and largest music streaming service. According to Shareeph, apart
from giving Tigo customers unlimited access to local and international music,
Tigo Music has also accorded local artists an opportunity to earn extra payment
from their songs listened through the service. He said, music streaming is the
fastest growing area for the global music industry and music content and is
already the second most popular mobile phone feature in Sub-Saharan Africa. According
to Shareeph, Tigo music platform has another role to play in the jurisdiction
of promoting the digital lifestyle which Tigo Tanzania is currently spearheading
in the country. “One such important role
is that, the platform offers trainings to young Tanzanian musicians with a view
to make them know important issues such as intellectual property rights and
marketing so as to increase musicians’ knowledge and skills into becoming
experts”, he said. However, he said Tigo Tanzania is also encouraging local
musicians through a partnership with Africa Music Rights, which sponsors,
promotes and manages music rights across the continent. Tigo is a brand name
for mobile services offered by the international telecommunications company
Millicom in about 14 markets in Africa and Latin America.
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