ZUKU TV satellite to focus on African context

THE Premier media operator and the leading provider of cable and internet services in Eastern Africa region, the Wananchi Group is planning to offer its tailor made channels such as Zuku Africa to its viewers in an African context The company which introduced its services in Tanzania in November 2011, started its operation in East Africa region in 2007 marketing its brand Zuku Tv. The brand offers a wide selection of entertainment channels covering news, sports, movies, documentaries and musics. These includes various channels that offers a variety of International news such as BBC, Sky news and Aljazeera to mention just a few. The provider also offers many of its own channels and the services is available via satellite throughout Tanzania. All these are educational documentaries for children, women and people of all walks of life” says the Chief Executive Officer of Wananchi Group Richard Bell during last weeks' official launching of the TV satellite in Tanzania. The occasion which took place at the Golden Tulip Hotel in Dar es Salaam, was graced by the Director General of Tanzania Communications Regulatory Authority (TCRA) Professor John Mkoma as a guest of honour and was attended by all industry partners as well as members of the public.

The Director General of Tanzania Communications Regulatory Authority (TCRA) Professor John Mkoma, addressing participants ( not in picture) after he had officially inaugurated ZUKU TV brand in Tanzania during a special occasion which was held at Golden Tulip Hotel in Dar es Salaa last week. Professor Mkoma was the guest of honour. He is flanked on his left by Chief Executive Officer of the Wananchi Group, the company providing Zuku Tv services in the country, Richard Bell while on his right is the company's Chairman Ali Mufuruki. More than 1,000 people attended the occasion

To officially launching the Zuku brand, Professor Mkoma pressed down on a remote setting off a montage about Zuku on all the screens within the area, followed by a brilliant fireworks display and artist performances to the delight of all the guests. The company's CEO, Mr. Richard Bell said, Zuku has been very well received in East Africa regional market and its efficiency has been part of the company's successes. “We’re proud and excited to be launching Zuku TV in Tanzania,” said Richard Bell adding that, it's a great milestone for us and we are pleased to be able to provide quality home entertainment for all.” About 50,000 subscribers have been registered by the Wananchi Group company for its Zuku TV brand within East Africa region since its establishment in 2007. The company's introduction of Zuku services in Tanzania is the first East African home entertainment brand that provides Pay TV service and its commitment to providing fresh, innovative and affordable entertainment for the “Wananchi” (citizens) The company is extremely delighted with the uptake of Zuku Satellite TV products that have experienced unprecedented demand for the genuine product. The CEO has however assured the company's customers that they are in the process of replenishing their stocks in time for the festive season. According to him, TV brand has especially been snapped up by consumers, thus increasing TV penetration to other countries in order to offer its services to consumers in 10 countries across Africa. The countries includes includes, Ethiopia, Eritrea, South Sudan, Rwanda, Burundi, Djibouti, Malawi and Somalia. Already the brand is available in Kenya, Uganda and Tanzania with a planned launch in the rest of the countries in the course of next year.