Saturday, December 6, 2008

NEW ADVERTISING STYLE IN DAR


There is a growing tendency formed by some companies to glue the photos depicting their activities as a sign of advertising in a bid to announce their businesses. These occurs in walls or in a fence placed to surround a perimeter in which a construction work takes place as can be seen here, the photos of a newly established graphic designing company which has advertised itself in a wall surround the perimeter of a building under construction. This is the headquarter building of the ZAIN company, a mobile phone operating company under construction at a junction road of Bagamoyo and Kawawa main roads in a famous place known as Morocco in Dar es Salaam.

This is a new style of advertising which has emerged in Dar es Salaam city. It commonly takes place in areas where construction takes place.

This is ac construction site with a sign board that shows the names of the construction companies involved in the project as it’s strategically placed in front as per the CRB rules. Its perimeter is surrounded by a painted iron sheets and a ZAIN kind of an advert seem to have dominated on its side.

This is also another fenced wall painted with different colours and the logo for Tigo, that’s a mobile operating company is drawn on its sides. The scene is at the junction of Sum-Nujoma and Mlimani road in Dar es Salaam.

A cyclist peddling past a painted wall having the logo of Tigo written on its side. Most buildings within the city have been painted in this manner.

Samsung adverts on the walls at Kisutu in central business district in downtown Dar es Salaam.

Two cars speeding along Bibi Titi Mohamed Road at Kariakoo area near the shinning Samsung company’s adverts that shows new types of mobile phones currently manufactured by the company.

A woman police directing traffic on side of the road to avoid congestion at Magomeni traffic lights. But the exercise has never been so helpful during peak hours in the morning and evening time largely due to a great number of vehicles currently running on old city roads which have never been improved since independence time.

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